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Apr 8 / Sidney de Koning

Zwitsal listens to fans with the Go Baby Hyvertising Campaign

Here in Holland we all grew up with the Zwitsal brand, we even have an old dutch saying “soft as zwitsal buttocks”. Is is a brand that does a lot of care products, shampoo, creme, baby lotion etc. Mostly targeted for babies. Turns out that the main conversation in Holland’s equivalent of Facebook, Hyves, was about the scent of Zwitsal products. This scent is apparently so popular that they decided to create an ‘Eau de Zwitsal’ parfum! And the first people to try it out is that same ‘zwitsal hyve’. So to make a long story short; We (me and my team at LBi) have created a kickass application that we are very proud of! So below is a video and some links because in holland this generated quite some press.

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